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Thursday, Nov. 10 @ 11 AM
Getting Started with Google Analytics
with Brian Matson, Two Six Digital

In this webinar, attendees will get familiar with the new Google Analytics 4 platform and
learn about what makes it different from the Universal Analytics (UA) that we’ve all been
using for years. Get tips to jumpstart your understanding of this new interface, how to
run basic reports, and how you can gain valuable insights that will help you develop and
evolve your digital marketing strategies through actionable data. There is no doubt, GA4
is going to be a learning curve for all of us. With UA sunsetting in July of 2023, now is
the time to start sharpening your skills and knowledge when it comes to using this new
platform. Don’t miss this webinar brought to you by MACVB.

About Brian:
Senior Director of Strategy & Education
Brian has been a part of the travel and tourism industry since 2003 and was the long-time Marketing
Director at the Fargo-Moorhead Convention and Visitors Bureau. He’s a great asset to the
development of any tourism organization’s marketing initiatives due to his vast experience working
directly with destinations and resorts, along with his vast knowledge of digital marketing.

Larisa Draves, CMP 

Executive Director - MACVB

Google Analytics Registration

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